Tha Avenue Story
Avenue Media Solutions has developed from the work of Avenue Consulting Ltd, a company established in 2000, which focuses on well-being, particularly workplace well-being and social well-being. The name ‘Avenue’ was originally chosen to reflect the idea of ‘finding a way forward’, and that remains a key part of what the Avenue brand is all about. However, we soon realised that what was at the heart of what we do in Avenue is people. So, we came up with the affirmation that: ‘it’s all about people’.
The directors of Avenue Consulting, Dr Neil Thompson and Dr Sue Thompson, both have a strong background in the helping professions, and it was from this experience that the focus on well-being emerged. Part of the Avenue philosophy is the idea that, where there are people, sooner or later there will be problems. We believe it is naive not to recognise this. Our approach to well-being, then, is not based on an idealistic pursuit of a problem-free existence, but, rather, on the more realistic recognition that efforts to promote well-being need to be rooted in recognising the range of problems we face and being prepared to address them. But we also recognise that, where there are people, there is potential. Our work is therefore geared towards helping people find solutions and realise the potential.
For over 14 years now Avenue Consulting Ltd has been providing training and consultancy services to help organisations get their people issues right, so that they can get the best out of their staff and managers by promoting well-being and learning. Avenue Media Solutions has been developed as an extension of that. Avenue Consulting Ltd has been a very successful venture, but, given the specialist nature of what we do, there has been a limit to the number of organisations we can help. Also, in helping organisations, we have become aware of just how much individuals can benefit from the expert knowledge and guidance we are able to offer.
In order to offer these benefits to a wider range of organisations and, indeed, directly to individuals in their own right, the decision was made to launch Avenue Media Solutions to offer a wide range of learning resources and other helpful products and services. The company was established in September 2010, but took a major step forward in January 2012 with the launch of its new website, with sophisticated e-commerce facilities and new types of learning resources (our first e-book and our first ‘Avenue Power Learning’ guide).
The site offers a great deal to not only education and training providers, but also members of the people professions and, indeed, anyone interested in personal development in relation to well-being broadly defined. Our aim is to continue to develop the resources we have on offer (there are already several new ones in the pipeline). We will be announcing each of these in our free e-zine, THE humansolutions BULLETIN. So, if you would like to be kept informed of new products and services and other developments, why not sign up for a free subscription to the ezine – just click here.