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Seth Godin’s blog – Is snacking learning?

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Why does a class last an hour? Why does a TED talk last 18 minutes? Why does an MBA take two years? Could it be that the default lesson length has something to do with the cost of switching rooms, which makes it inefficient to have really short lessons? Or the high cost of physical space, which makes it expensive to have really long ones… Perhaps length is a function of switching costs and bureaucracy structure…

One side effect of the low switching costs and high availability of choice on the web is that people are discovering things in 600-second bursts. What would happen if we started to do this on purpose? Learn a math lesson, understand a social history movement, learn something about human nature, five minutes have gone by…

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