Discover How Marketers Are Laser Targeting Buyers, Boosting CTR By Up To 1000% On Google, Facebook, Adroll, And Other Huge Ad Networks!
It’s one of the biggest headaches you face as a marketer. Not only do you have to worry about the price you’re paying per click (CPC). Most seasoned marketers know what it’s like to dish out cold hard cash for an ad only to have it not perform. Even worse is when you spend money changing the copy and design with no real improvement. It can make you feel like you’re wasting your time and money. In the worst cases it can force you to scrap entire projects because you never build a big enough list.
But what if there was a way to boost your CTR dramatically without spending thousands on split testing, copy and design changes?
It’s possible and it’s Called “Ad Retargeting”. It Can Completely Transform The Way You Do Business Online! Ad retargeting lets you reconnect with a visitor who has left a site without buying anything. It works by tracking visits to your site. When somebody visits your site (if you have a retargeting code), a “message” gets sent back to sites you advertise on. Instead of just seeing random ads visitors to your site will now see specifically those ads that YOU WANT THEM TO SEE.
The difference is this:
Instead of showing your ads to random people, you’re now showing them to an audience of people who have already been to your site. This dramatically increases sales for two reasons:
- IT HELPS “RE-CAPTURE” SALES THAT WERE GOING TO CLOSE BUT DIDN’T.
A certain percentage of visitors to your website will get to the checkout but not buy. Usually this isn’t because they changed their mind, but because they got distracted or accidentally clicked out of the window. By retargeting them you can send them a “friendly reminder” and close the sale.
- IT SHOWS PEOPLE ADS THEY ACTUALLY WANT TO SEE.
Even people who were never close to buying something on your site were at least interested enough to visit it. This makes retargeted ads much less intrusive, and more likely to be clicked.
So How Powerful IS Retargeting Anyway?
- Users who are retargeted with display ads are 70% more likely to buy something.
- The average clickthrough rate for retargeted ads is 10 times higher than that for regular display ads.
- According to a study by comScore, retargeting can result in a conversion rate boost of up to 1024% in branded search.
- Retargeting exposure leads to a 726% lift in traffic for 4 whole weeks.
With retargeting, the percentage of people who come back to buy increases to 26%.
- 46% of buyers have a neutral or positive reaction to seeing retargeted ads. On the other hand, most people HATE seeing un-targeted ads, because they are usually from businesses they don’t care about.
- 86% of marketers are now using site retargeting.
- 67% of marketers are using Facebook’s retargeting exchange.
If you’re struggling to make money with your online advertising you will make much more by retargeting. Retargeting is so effective that if you have any traffic at all right now, you are basically guaranteed to get a higher CTR. In marketing almost nothing is guaranteed. But retargeting means that your ads are now being shown to warm leads instead of cold leads. And if you have any experience with sales you know that warm leads almost always convert better.
PinPoint’s Powerful Features
It Let’s You Manage Retargeting Campaigns From One Simple Interface Saving You Huge Amounts Of Time
Set up retargeting campaigns for as many sites as you like. Start and close new campaigns whenever you feel like it.
WORKS WITH ANY RETARGETING CODE
Retargeting codes for Facebook, Google, Fetchback, Adroll, Retargeter and Chango are all supported.
Let as many users as you want access PinPoint. If you have staff who manage your campaigns this will let them do their job on the same platform without having to login at different times.
RE-TARGET FROM ANY LANDING PAGE YOU WANT
You can target traffic from any site you own, and you can target an unlimited number of sites.
RETARGET FROM USER PAGES ON SPECIFIC WEBSITES
You can even retarget traffic from sites that aren’t yours, that you happen to have an account on. For example if you have a product on Ebay, you can set the eBay product page as your “landing page” and retarget traffic that visits your product there.
If you’re struggling with your clickthrough rates…
If your ads aren’t converting…
If you aren’t getting enough traffic…
Switching to retargeting with PinPoint can boost your CTR, conversions, AND traffic!
And if you’ve already discovered the power of retargeting, PinPoint will let you do it faster, so you can run more tests and campaigns.